Brand Manager

Location: Calgary, AB, or Langley, BCPurpose:The Brand Manager will be responsible for developing and implementing effective brand strategies to drive growth and achieve business objectives. This role requires a deep understanding of the CPG market, consumer behaviour, and competitive landscape. The Brand Manager will collaborate with cross-functional teams to ensure brand consistency and alignment with overall company goals. JOB DESCRIPTION Brand Strategy Development· Develop and execute brand strategies that align with company objectives and market trends.· Conduct market research to identify consumer insights, market opportunities, and competitive positioning. Product Management· Collaborate with design agencies, internal teams, and suppliers to create packaging that aligns with brand identity and enhances the consumer experience.· Collaborate with R&D, supply chain, and sales teams to ensure successful product launches and promotions.Marketing Campaigns· Plan and execute marketing campaigns across various channels including in-store and on-line. Brand Communication· Develop compelling brand messages and content that resonate with target audiences.· Ensure brand consistency across all communication platforms and materials. Tradeshows· Collaborate with design agencies, event planners and the marketing/sales teams to create engaging and visually appealing tradeshow designs and tradeshow materials.· Where required attend tradeshows to represent the company, engage with attendees, and ensure the brands are effectively promoted.· Analyze tradeshow performance and gather feedback for continuous improvement.Sales Support· Work closely with the sales team to develop sales tools, presentations, and promotional tools.· Provide training and support to sales teams on brand positioning and product features. Financial Management· Manage brand budgets and ensure effective allocation of resources. Partnerships, Sponsorships and Collaborations· Identify and manage strategic partnerships, sponsorships and collaborations that enhance brand visibility and growth.· Negotiate contracts and agreements with external partners. Market Analysis· Stay informed about industry trends, consumer preferences, and competitive activities. QUALIFICATIONS · Bachelor’s degree in marketing, Business Administration, or a related field.· 5+ years of experience in brand management preferably in the CPG industry· Strong analytical skills· Excellent communication and presentation skills· Proven ability to manage multiple projects and meet deadlines.· Experience in package design, tradeshow management, and market research coordination.· Strategic thinker with the ability to develop long term strategies and plans. · Knowledgeable with graphic design and experience in MS Office and various Adobe products.· The Brand Manager will have a consistently positive attitude and a cooperative team approach to work and will act as an ambassador for our brands. · Travel required.· Overtime as required