Digital Marketing Specialist

Are you passionate about building brand reputation, have a keen eye for detail, play a crucial role in shaping a brand's online presence, thrive in a dynamic environment, and are a driven individual with extensive experience and skills in Digital Marketing? If this sounds like you, we want to discuss this exciting role with you.Role OverviewAs a Digital Marketing Specialist, you will have a penchant for data and seek to deeply understand the story the data tells. This role demands a self-starter who will consistently use data to push the GoodMorning.com advertising boundaries. You will be responsible for the day-to-day activities involving market outreach, actively administering changes to existing acquisition channels and validating new ones while operating within strict financial constraints in pursuit of the company's strategic goals.About UsGoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.Benefits and PerksCompetitive compensation, vacation, profit share, and equity package100% employer-paid extended benefits - health and dentalEmployee Assistance Program125% RRSP matching (10% of salary, up to a maximum of $10k/yr)Employee product discountsTransportation ReimbursementIn this role, you willDeliver profitable website traffic by managing and optimizing Google, Facebook, TikTok, Affiliate, YouTube, and other advertising channels and produce compelling, high-quality ad copy that outcompetes for clicks.Improve advertising reach and performance by optimizing existing channels, running sound, and conducting rigorous experiments.Monitor campaign performance by analyzing the right metrics and drawing actionable insights with a strong bias to action.Work with cross-functional teams to expose and take advantage of opportunities that improve the performance of the Advertising team.Continuously surface and circulate industry trends and channel “intelligence” with the Advertising Manager and other teammates.Build and maintain books of best practices for paid acquisition tactics and strategy. Work closely with the Advertising Manager and Specialists while delivering tasks on time, efficiently, and in a manner that meets.Help build and enhance GoodMorning.com’s reputation by coordinating results-focused marketing initiatives that reinforce the superior quality and value offered by GoodMorning.com and our products.Thinking deeply, questioning assumptions, testing hypotheses, capturing key learnings, and acting on them to relentlessly improve execution.Our ideal candidateBachelor’s degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.2 years working in a Digital Marketing/Advertising team.Exceptionally strong written and verbal communication skills (English required; French is an asset)Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.Proven aptitude for functioning within deadlines while working both independently and as part of a team.Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.Why work with usState-of-the-art Marketing skills and opportunities. Test your business knowledge and abilities on exciting initiatives that drive growth for a company recognized as one of Canada's fastest-growing companies.Be part of a hyper-resourceful, creative, and fast-paced team that understands what it takes to win.Mentorship by leaders recognized for innovation that has changed industries with their ‘disruption mindset’ and commitment to digital-first consumer brands.You will be provided with the tools and capital you need to deliver your life's best work.Career growth and development. As a build-from-within company, we value the experience you bring to GoodMorning.com and are committed to developing subject-matter mastery throughout your career.