Media Planner

As a Media Planner on the McCann Media Team, you will collaborate with professionals across agency disciplines to develop highly integrated, creative and effective media plans. In addition, you will be exposed to world-class research tools to monitor marketing trends, media plan performance and competitive activity to surface opportunities for our clients. This opportunity provides room for advancement, providing a platform to learn across all media types and the holistic campaign lifecycle.What you will get to do:Contribute to the generation of breakthrough connection strategies and ideas across all media channels (TV, radio, digital, social, print, search, etc.).Conduct analysis, and develop documentation & rationale for media plan recommendations.Learn research tools to analyze the marketplace and inform channel mix recommendations.Identify emerging trends in the industry and how to harness them to drive our clients’ business forward.Evaluate media proposals and provide written POVs.Execute media plans promptly and accurately. Provide ongoing stewardship of plans, including: Issue RFPs to publishers and negotiate effective media proposals; Supervise insertion order process and ensure adherence to agency terms & conditions; Partner with analytics team to implement measurement objectives; Monitor client expenditures and resolve billing discrepancies.What we need from you:1 - 3 years required minimum experience working in media, marketing, advertising or related field.Preferred minimum experience: 1 year planning/buying specific experience; Agency (or in house client media team) experience - 1 year minimum; Broad experience planning/buying in both digital and traditional media channels.Organized, highly detail-oriented, and accurate.Self-motivated and resilient. Able to learn quickly, think on your feet, and adapt to changing client needs. Ability to manage multiple projects simultaneously.Strategic thinker. Results-oriented; must enjoy digging into a problem or process and coming up with a solution. Desire to know “why”.Ability to listen to client needs and translate them into high quality solutions.The CompanyMcCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.Notice: Online Hiring Scams Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers. McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to [email protected].