Manager, Media

About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. About the location: Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do. Media Manager Working in the dynamic environment of Four Seasons global headquarters, the Media Manager will be an integral member of the world-class team that drives the strategic media vision for the growing lines of business within Four Seasons across: F&B, Retail, Jet, Yacht, Drive.  Reporting to the Four Seasons Paid COE the Media Manager will be part of a team that leads the development and implementation of global brand media plans, innovation, and optimizations across lines of business. The successful candidate will be responsible for executing, managing, and organizing media operations & strategy across the digital landscape within the Four Seasons, understanding the nuances of each LOB and connecting media to respective business objectives. As part of this role, the successful candidate will manage stakeholders such as but not limited to digital media agency, creative agency, brand marketing, analytics, legal and external partners/platform stakeholders. Channels to be managed include but not limited to, search, social, display and video – executing a multi-channel integrated strategy and analysis. They will oversee LOB media guidelines, education, yielding consistency across investment prioritization. They will demonstrate deep subject matter expertise for Global media with a preferred knowledge of US market data, tech & platform capabilities. What You’ll Be Doing: Cross-Channel Media Execution Define digital marketing priorities, investment strategy, measurement requirements, and a go to market approach with an ability to focus on multiple media KPIs: Revenue, Acquisition, Traffic, etc. Develop channel prioritization to create media recommendations to drive innovation for each line of business, consumer/guest, and media objective. Support development of media approach by delivering partner/platform ideas and providing the link to historical performance and in-market opportunities. Manage communication between owned & earned team to integrate ideas & channel activations across communication vehicles. Lines of Business Media Strategy Develop & maintain media planning roadmap and testing plans Global and Local markets based on business objectives. Define and develop strategies for activations in line with creative, designed to drive optimal KPI’s. Work in partnership with LOB marketing teams to distil marketing calendar and objectives into a media plan. Work in partnership with paid media COE to ladder up to Global Paid Strategy. Audience Strategy & Management Work with key partners to focus on audience & data strategy to achieve consumer/guest goals. Innovate 1st, 2nd, and 3rd party strategies to build into each LOB media plan. Consult with Guest Insights on segmentation to create, actively manage, and optimize across media partners. Experience analyzing multiple sources of revenue data across Adobe Analytics, Double Click Manager (DCM), Google Floodlights, Meta Pixels and Shopify. Understand how to develop strategies around cookie deprecation; whilst working with analytics and Google/Meta to increase 1st party audience executions. Media Platform Operations & Controls Ownership of Meta products and product feed within Four Seasons Business Manager. Work with the e-commerce teams for any product feed integrations. Lead invoice & actualization management with agencies, analytics, and partners. Responsible for campaign trafficking in line with agencies & creative production. Experience with Meta and Google shopping functionalities such as dynamic ads, shoppable posts, FB/IG storefront, live shopping, etc. Integrate & manage the paid digital and social instances to set up campaign deployment. Manage & update contractual obligations across partners with legal. Develop media plan governance and change management across all internal & external touchpoints. Analytics, Innovation & Reporting Partner with data/analytics team to track and measure results and provide analysis on the efficiency of campaigns. Work with each LOBs analytics team to determine ROI goals based on short- and long-term performance. Analyze and interpret trends to create innovation opportunities, compliance, privacy regulations and policies related to paid media. Create insights to paid media and lead wrap up reports to enhance paid media activations. What You Bring: College or University degree, preferably in a business or marketing/media communications program. MBA an asset. A minimum of 5-7 years of progressive experience in an agency or client setting. Preferable experience in bid management, campaign management/optimization or digital media operations within search, publisher, display, and social media. Experience with media agency management. Expertise with digital media strategy and activation; connecting these to brand, media, consumer & performance goals. Strong analytical thinking with the ability to clearly communicate findings and solutions. A deep passion and understanding of the advertising technology, innovations, and data/performance measurement trends. A proven track record of creating and executing Global Media plan that answer KPIs. Lead key media operations including budget management, stewardship of media buys, proof of performance and budget actualization. Key Skills: Exceptional communication (written and verbal) and interpersonal skills required to support a diverse team of employees, consultants, and agencies. Ability to deliver key results in an environment with multiple tasks and time constraints. Excellent project management skills - able to conceive and implement projects from start to finish, stay on budget, manage processes and expectations, and stay committed to deadlines. Passion for media innovation & new ideas. Insight to action through analytics. Able to work independently, solve problems, take initiative, and use good judgment. Well-organized, able to set priorities and be detail oriented. Outstanding resource and budget management skills Experience in a client service role or in a marketing communications function Strong leadership skills with the ability to lead, manage and train others. Experience managing the strategy and articulation of media across internal & external stakeholders. Highly results oriented with experience increasing top line revenue and driving ROI. Strong computer skills in a PC and Mac environment including MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups. Adept to learning new applications. Experience with Adobe Analytics, Shopify, Google Ads Manager, Google Analytics (GA/GA4), Meta Business Manager, SA360, DV360 This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.