Company:
LawDepot
Location: Edmonton
Closing Date: 08-08-2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
#209, 9644-54 Avenue Edmonton , AB T6E 5V1 Canada
Position Overview
LawDepot is currently expanding and looking to recruit a Copywriter - Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing initiatives focused on optimizing the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule.
Primary Responsibilities
- Create checkout pages for a large-scale eCommerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value
- Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey
- Write, edit, and organize the presentation of page elements to enhance checkout page performance
- Update pricing and subscription option information to communicate product value propositions
- Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing
- Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunities
- Utilize A/B testing to experiment with presentation changes and optimize the checkout experience
- Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects
- Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
- Identify areas of opportunity and provide actionable recommendations that drive strategic enhancements
- Regularly communicate the progress of checkout initiatives, providing detailed updates and next steps
- Define and outline project details, ensuring all objectives, deliverables, timelines, resources, and results are clearly documented
Knowledge and Skill Requirements
- Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or other relevant fields
- Experience with conversion focused copywriting
- Understanding of consumer psychology, online marketing, and conversion optimization
- Excellent written and verbal communication skills
- Strong editing skills to ensure clarity, consistency, and readability of material
- Ability to convey complicated information in a succinct way and adjust writing style based on audience
- Strong research and analytical skills
- Ability to identify opportunities and suggest new ideas
- Self-driven, with the ability to work collaboratively with cross-functional teams
- Ability to learn new tools quickly (ex. content management systems, CSS)
- Organizational skills to manage multiple projects and meet deadlines
- High attention to detail and a commitment to delivering quality work
- Technical or UX writing experience would be an asset
- Working knowledge of UX best practices would be an asset
Why You Should Join the LawDepot Team
- Comprehensive health and dental benefits, plus an additional Health Care Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
- Casual work environment
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
- Free and easily accessible parking
- Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
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