Director Go-To-Market

Job Description The Director, Go-to-Market Canada, is a key senior strategic role responsible for driving the go-to-market strategy for our Canadian higher education market. Based in the vibrant city of Fredericton, nestled along the beautiful Saint John River, our office is located in the heart of downtown—an ideal place to work and live. This position is crucial for achieving ambitious growth targets and ensuring the effective positioning, messaging, and pricing of our Canadian entity. We are seeking a dynamic strategic thinker with a strong entrepreneurial mindset and a proven track record in marketing, sales, and business development, ready to make a significant impact in one of Canada's most picturesque and welcoming cities. Key Responsibilities: Strategic Planning and Execution: Develop and implement a comprehensive go-to-market strategy tailored to the Canadian higher education market. Set and manage ambitious growth targets for Canada, including budgeting and efficiency metrics like CLV:CAC ratio. Collaborate with the product development team to customize solutions for the Canadian market. Marketing and Campaign Management: Work with the performance marketing team to design and execute targeted campaigns that generate leads and drive demand. Build and optimize a sales funnel using website, CRM, and sales teams to enhance lead conversion. Data Analysis and Optimization: Monitor and analyze performance data to assess the effectiveness of strategies and make necessary adjustments. Stay informed about the competitive landscape and emerging trends in the Canadian higher education sector. Team and Budget Management: Manage the budget for the Canadian market, including forecasting, planning, and resource allocation. Build and lead a high-performing marketing team to meet revenue and growth objectives. Required Qualifications: Master's degree in business, marketing, or a related field. Minimum of 5 years of experience in consulting, marketing, sales, business development, or high-growth startups in Canada. Proven ability to develop and execute successful go-to-market strategies and achieve growth targets. Strong conceptual and analytical skills with expertise in marketing and brand building. Familiarity with marketing automation tools, CRM systems, and sales technologies. Excellent communication and interpersonal skills with a strong ability to build and maintain stakeholder relationships. Demonstrated leadership and management skills with a track record of building and leading high-performing teams. Preferred Qualifications: Knowledge of the Canadian higher education industry, including key players and trends. Experience with marketing automation tools and CRM systems. A little bit about us: University of Fredericton Since its establishment in 2005, the University of Fredericton (UFred) has aimed to provide innovative and adaptable online education. From its inception, UFred has remained devoted to delivering accessible, high-quality education to professionals across Canada and beyond. Nearly two decades later, the University is recognized for its distinctive approach to online learning, particularly in the fields of business administration and occupational health and safety. As UFred prepares for its next phase of development, the University has made strides toward global growth. In May 2023, UFred was acquired by IU Group (IUG), a prominent educational institution based in Germany. Both establishments share a commitment to making education broadly accessible, emphasizing flexibility, innovation, and quality within their programs. This shared vision facilitated the acquisition and positioning of UFred for further expansion. With IUG's support, UFred aims to utilize additional resources and expertise to enhance its offerings and reach a wider audience of learners both within Canada and internationally. UFred's educational philosophy is anchored in a dedication to accessibility, flexibility, and personalization. As an online educational institution, UFred is committed to providing learners with a rigorous academic experience that equips them for success in a changing global environment. The University values diversity, integrity, and lifelong learning, incorporating these principles into all aspects of its operations. Program curricula are carefully designed to be challenging, pertinent, and aligned with the needs of both learners and the industry. UFred employs a diverse faculty of experienced professionals who bring a blend of practical knowledge and academic proficiency to the virtual classroom. Work With Us Compensation Package In addition to your base compensation, joining the UFred team means you will be part of a rapidly expanding organization. UFred values its employees and ensures they are able to enjoy Wellness and Balance. Wellness and Balance: UFred employees actively utilize subsidized Health and Vision Care, as well as an RRSP Match program. They spend paid time off with those who are important to them between Christmas and New Years, as well as and on their birthdays. The possibility for flexible work arrangements, an Active Living Benefit, and Wellness Days are additional benefits enjoyed by our staff. Hours of Work This is a full-time permanent position (35 hours) under regular business hours. The position is located in Fredericton, NB with the possibility to work remotely from anywhere in New Brunswick, and attend in-office meetings, as required. The ideal candidate should reside in New Brunswick or is willing to relocate. Commitment to Diversity and Inclusion The University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity, equity, and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the company. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups. We appreciate all applications received! Job Types: Full-time, Permanent Benefits: Dental care Disability insurance Employee assistance program Extended health care Life insurance Paid time off RRSP match Vision care Work from home Schedule: Monday to Friday Education: Master's Degree (preferred) Experience: marketing: 5 years (preferred) Work Location: In person #J-18808-Ljbffr