Experimentation Strategy Specialist

Department: Commercial - EcommerceReports to: Senior Manager, Digital ExperienceLocation: North Vancouver, B.C.Your Opportunity at ARC’TERYX:As the Experimentation Strategy Specialist, you will work cross-functionally to improve the site experience and drive conversion optimization across our digital properties. You will establish criteria for prioritizing tests and personalization use cases and set strategic priorities for the experimentation program. You will coordinate across teams to develop and maintain an experimentation roadmap spanning across our digital properties that optimizes resources and avoids overlapping efforts. You will review and approve proposals for experimentation use cases ensuring they align with strategic goals and utilize data-driven insights to inform future prioritization decisions.This role is based out of our North Vancouver office and is open to hybrid remote work.Meet Your Future Team:The Digital Experience team works cross-functionally across the business to deliver new and improved digital experiences for Arc'teryx branded sites and apps. We create new experiences as well as maintain and improve existing experiences, always considering how our work relates to other channels while using consumer trends, business objectives, and data to direct our thinking and decision-making.If you were in the Experimentation Strategy Specialist role now, here are some of the core activities you would be doing:Defining the overarching goals and objectives of the experimentation program in alignment with Arcteryx’s strategic prioritiesConducting assessments and utilizing insights to identify areas where experimentation can add value, such as improving conversion rates, optimizing user experiences, or enhancing product offeringsEstablishing criteria for prioritizing experimentation use cases including testing and personalization based on strategic alignment impact, resource availability, and feasibilityEngaging, building relationships, and working cross-functionally with CRM, Analytics, Technology, Brand, and Digital Commerce teams to understand their needs and objectivesFacilitating communication and collaboration between teams to avoid overlapping efforts and ensure resource optimizationCreating and maintaining a centralized experimentation roadmap that outlines planned tests, use cases, timelines, and resource allocation, ensuring the roadmap reflects both long-term strategic priorities and short-term tactical needsEvaluating and approving test proposals from Business, Technology, and Brand teams, ensuring they meet the established criteria and align with strategic goalsFacilitating feedback and actions required to refine test ideas ensuring they are well-designed and actionableMonitoring the progress and outcomes of experiments, adjusting priorities as needed based on insights, market changes, or strategic shiftsLeveraging qualitative and quantitative data from the Digital Experience and Analytics teams to inform future prioritization decisions and optimize the experimentation strategyCommunicating learnings and insights from completed tests across the businessHere are some of the things you could be working on in the future:Providing mentorship and support to teams involved in experimentation efforts, fostering a collaborative and learning-oriented environmentExploring new opportunities for expanding the scope of the experimentation program including developing new personalization use cases and unlocking additional areas for testing across Arc’teryx websites and mobile appsEnsuring that teams have the skills and knowledge to execute experiments effectively and independentlyFacilitating discussions on how insights can be applied to drive strategic decisions and improve business outcomesEstablishing new processes and ways of working to improve site experience, drive revenue, and customer LTVAre you our next Experimentation Strategy Specialist?You have a bachelor’s degree in business, marketing, computer science, business analytics, or a related fieldYou have 3+ years of experience in designing, and executing A/B tests and other types of experimentsYou have 2+ years of experience developing and executing strategic plans that align with business objectives and drive measurable outcomesYou have experience with leading experimentation platforms such as Optimizely, Target, or LaunchDarklyYou have experience with project management software (JIRA and Confluence)You have experience working in agile methodologies and iterative development processesYou have experience with web analytics and the ability to work with data to guide and justify decisionsYou have the ability and willingness to research and gain industry knowledge and best practicesYou can manage and prioritize multiple projects in a deadline-driven environmentYou are a strong collaborator who can communicate effectively in multiple business areas and technical levelsYou are proactive in identifying the root cause of issues and developing solutionsYou remain highly flexible and adaptable when faced with ambiguityYou effectively balance autonomy and collaborationYou inspire breakthrough thinking and continuous improvementYour passion for your work is paralleled by your passion for getting outside and living itCompensation: $69,000 - $86,000 a yearA reasonable estimate of the pay range is $69,000 - $86,000 CAD at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. Please note that the range details above reflect the base pay only and does not include the benefits that we offer.Equal OpportunityArc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.Leave it BetterWe believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.Join us in creating positive change in ourselves, our communities, and the world.Live it. Get out there - the mountains make us betterDisruptive evolution. In pursuit of better. Always.Commit. We set bold objectives and see them through. #J-18808-Ljbffr