Director, Demand Generation

Job Title: Director, Demand GenerationLocation: OakvilleCompany: VenueVisionEmployment Type: Full time, On-Site roleAbout Us:VenueVision is on a mission to help businesses of all size excel in today’s rapidly changing fintech environment and stay ahead of the competition. With our technology, organizations have been able to streamline the way they operate their business and transform the way they communicate with their customers. Our suite offers a host of tools that rapidly improve the way businesses communicate with their clients, drive additional sales and get paid faster.Our work and focus on helping to build flourishing businesses has been recognized across the automotive industry for more than 20 years and we continue to innovate every day, providing new and cutting-edge tools that not only meet the rapidly changing fintech landscape, but disrupt it. Our success in automotive and the broad applicability of our product to other verticals has allowed us to develop and enhance our technology to create a bigger impact as we expand to helping other industries by giving them the arsenal required to scale.Overview:Venue Vision is looking for an experienced Lead Gen expert to spearhead the Marketing Department and join our team of entrepreneurs looking to introduce our SaaS software to a number of key markets beyond the automotive retail space, including professional services, contracted services and more, utilizing our texting and payment gateway solution. This is a unique trailblazer opportunity with explosive growth potential. You will become an important member of the core team, influencing the company’s product strategy and continued success, as well as shaping the future of the automotive and fintech industries.Key Responsibilities & Job Requirements:Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.Providing leadership in Product Marketing for a multi-product portfolio.Drive results across the Marketing and Sales funnel using a test-and-learn approach.Develop Existing Customer and Partner Demand Generation Strategies.Leverage Martech tools and systems for program execution and success tracking.Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.Lead Marketing Operations, and work with Sales Operations to improve sales success and cross-sales.Required Qualifications:7+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments.Proven experience in driving demand gen programs.Proficiency with systems for CRM, Marketing Email, Google, Wordpress, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.Experience in executing marketing and demand gen strategies for the software applications industry.Excellent interpersonal and communication skills.Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.Benefits:Competitive salary.Excellent benefits plan, including dental and vision insurance.Collaborative and innovative work environment.Permanent, full-time.Abundant career growth opportunities.