Director of Business Development, Canada

Location(s): Canada City/Cities: Toronto Travel Required: 25% Travel by plane or car required Relocation Provided: Job Posting End Date: October 16, 2024 Shift: Job Description Summary: BODYARMOR is a fast-paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals. BODYARMOR is looking for a Director, Brand Business Development to join our team. The Director Brand Business Development is responsible for overseeing the development and execution of both short-term and long-term business strategies with our international business in Canada. This role will lead the Business Development for their assigned territory with the support of a cross-functional team including Sales, Shopper Marketing, external Retailers, and our local Coca-Cola bottler with the execution of strategic brand plans. This individual will lead the partnership with key external stakeholders including, but not limited to, Coca-Cola Canada Bottling Limited, creative agencies, media planning and buying, promotional agencies, and packaging and design to maximize market activation, in combination with key internal stakeholders across the Coca-Cola and BODYARMOR Sports Nutrition teams to drive successful activation of programs and initiatives to achieve targeted value and growth objectives. RESPONSIBILITIES: Manage the relationship with the Franchise team leading bi-weekly meetings to ensure strategic objectives are maintained and tracked: Outlining progress against key priorities Identifying gaps and opportunities within the business Aligning on pricing, portfolio and channel strategy Integration into Bottler and KO activation calendar Lead and develop the BODYARMOR and Powerade short-term and long-term marketing strategy internationally, fueled by consumer insights, category trends, brand insights including: Brand Messaging & Creative In-store merchandising/creative Influencer and sampling strategy Advertising & Media strategy Ambassador/Partner programs Event marketing strategy Public Relations Innovation launches Oversee the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming with communication to Sr. Leadership. Lead external agencies to deliver impactful creative, breakthrough media plans and best-in-class consumer promotions. Strategic leader responsible for collaborating with BASN internal shopper and sales counterparts to develop unique marketing programs for key customers that achieve overall business objectives. Partner with the cross-functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy. Lead the development of annual brand strategy and plans, as well as the long-term brand and platform strategies including innovation and product development. Keep abreast of purchaser, consumer, and industry insights that can be used to develop more powerful consumer communications, brand programming, and product evolutions. Manage timely communication of marketing initiatives to cross-functional group: sales team, distributors, marketing teams, and senior management. Develop comprehensive presentations for partners, retailers, and internal cross-functional presentation. People Management: Ability to manage direct report(s), as well as, indirectly manage cross-functional team members on deliverables/expectations on numerous short-term and long-term projects. REQUIREMENTS: Bachelor's degree or relevant experience required; MBA a plus 8+ years of brand marketing experience focused on CPG product(s) required Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, and problem-solving skills. Passion for understanding consumer behavior Strong attention to detail. Self-starter. Team player. Ability to adjust on the fly and thrive in an ever-changing environment What We Can Do For You: Iconic Brand: Work on the most recognized brands in the world and be part of developing the brand's next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Skills: Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management, Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis Pay Range: $172,800 - $208,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. #J-18808-Ljbffr