Head of Product Marketing

Superside is looking for an experienced Head of Product Marketing to help drive our global product marketing strategy and help shape the future of AI-powered creative solutions. This is a high-impact role where you’ll be at the forefront of bringing innovative products and services to market, driving growth, and shaping how we effectively communicate our value proposition at every touchpoint. Your success will be measured by key performance indicators such as revenue growth, market share, product activation, competitive win rates, and expansion. You’ll have the opportunity to make a real difference—from influencing product strategy and roadmap to delivering insights that will position Superside as a leader in the industry. What you'll do Own product positioning and value propositions that differentiate Superside solutions in the marketplace. Collaborate with the customer, ABM, lifecycle, and performance teams to optimize messaging and drive pipeline growth among prospects and existing customers. Develop meaningful customer insights and personas for all audiences, understanding buyer needs, pain points, and differentiated value. Build and execute highly differentiated go-to-market strategies that solidify Superside’s leadership in AI-powered creative solutions. Partner with product management to develop compelling messaging frameworks for new and existing products. Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights. Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Superside’s solutions. Deliver competitive intelligence and create differentiation materials for internal and external stakeholders. Craft engaging, audience-specific content, including case studies, solution briefs, presentations, and sales enablement materials. Equip customer-facing teams with world-class enablement resources in partnership with the sales enablement team. What you'll need to succeed 8+ years of experience in product marketing and related marketing functions in the software industry, with proven success in a multi-product, high-growth SaaS company in the United States. An existing understanding of the enterprise tech market and key creative/marketing roles within customer and prospect organizations. Experience supporting an integrated go-to-market that includes sales, channel, and services partners, strategic alliances, and creative & marketing ecosystems. Proven ability to build credibility with product teams, sales teams, and customers, delivering measurable results. Exceptional communication skills with the ability to simplify complex technology concepts for diverse audiences. Self-starter with an entrepreneurial mindset, comfortable managing complex projects across multiple teams. Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment. Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are. #J-18808-Ljbffr