Manager, Fundraising Insights & Analytics - Foundation

CAMH has a number of current career opportunities for you to consider. Select a job title to view the description and apply online.This role involves remote/work from home with a requirement for a minimum of two (2) days per week working onsite and may be subject to change as the organization works through its hybrid workforce plan and/or changing needs of the Foundation. We care about our team and community and are aligned with CAMH’s health and safety practices.ABOUT CAMH FOUNDATIONAt CAMH Foundation, we are dedicated to transforming the mental health landscape through innovative fundraising strategies and community engagement. As we continue to expand our impact, we are seeking a passionate and results-driven individual to join our Operations Team as the Manager of Fundraising Insights & Analytics.In this pivotal role, you will be leveraging data and marketing insights to inspire and drive strategic initiatives. If you're a collaborative team player with a "roll up your sleeves" mentality and a knack for using data to inform decision-making, we want to hear from you!As the Manager, you will be at the forefront of our efforts to enhance donor engagement and optimize fundraising strategies. You will have the opportunity to work closely with product leads to design impactful campaigns, analyze performance metrics, and implement innovative solutions that maximize our resources and drive sustainable growth.THE OPPORTUNITY:The Manager, Fundraising Insights & Analytics will play a pivotal role in the Operations Team as they partner with product leads from the Direct & Digital Fundraising Team and wider Marketing & Donor Experience Team to develop strategy and inspire innovation through data, audience analysis, and market insights. The Manager will work to improve the overall targeting, conversion, response, renewal, retention, gifts, gift frequency, average gift, revenue per donor, and donor lifetime value across all mass fundraising streams through advanced data and analytics strategies.KEY RESPONSIBILITIES:Segment Fundraising Strategy:Work closely with Direct & Digital Fundraising product leads to design, implement, manage, test, and optimize campaign targeting through effective segmentation to improve results and ROI.Collaborate with team members to understand business objectives, facilitate data and technical requirements gathering, and develop segmentation strategies aligned with mass fundraising objectives.Develop new or leverage existing reports and dashboards to evaluate performance of mass audiences, and movement between segments.Support, design and implement segment testing requirements and execution for channels such as email, web, social, landing pages, and other lead segments.Analytics, Reporting & Insights:Regularly present insights from dashboards/reports to Direct & Digital Fundraising team, and broader Marketing & Donor Experience team, in meetings and through email, with recommendations for continuous improvement.Support product leads in conducting post-campaign analysis by reviewing results, informing documents, presenting insights, and actioning recommendations for continuous improvement.Review campaign reports from vendors and provide recommendations.Enable the Direct & Digital Fundraising team in measuring the effectiveness of integrated marketing campaigns across all channels, leveraging external and internal benchmarking where applicable.Delve into existing mass and mid-level segment (