Marketing Supervisor - Marketing

Introduction:

Peavey Industries LP is the corporate parent to retail brands Peavey Mart, MainStreet Hardware, and Ace Canada. Our roots go back to 1967; we are 100% Canadian-owned and operated. We are proud to have been recognized as Canada's Best Managed Companies & Most Admired Corporate Cultures in Canada, and we strive each day to provide top-quality service and customer satisfaction, including top brand names, fair prices, and a unique product selection you won't find anywhere else.

Should you be interested in being part of a team where you can play a crucial role in expanding our brand and delivering strategic solutions for marketing activities, we encourage you to explore this opportunity. We are well-known for being a company that fosters workplace learning, internal promotion, flex time, and comprehensive benefits.

Reports to: Marketing Manager

Type of Employment: Full Time, Hybrid

Job Overview

The Marketing Supervisor will be a generalist and have a varied ability and skillset, assisting the manager with digital media, social media, content development, communications, and events. You will assist in creating and managing campaigns, along with interdepartmental omni-channel campaign planning. The role requires a high level of adaptability, creativity, and strategic planning. As the Supervisor you will ensure stakeholder alignment with campaigns, monitor campaign metrics, enhance awareness to the brands content strategies, and optimizing the return on advertising spend (ROAS). This role will oversee the Corporate Graphic Designer, and Content/ Communications Coordinator roles.

Ideal Candidate

The ideal candidate would be someone who has a rich background in marketing roles, having progressively taken on more responsibility. Their journey would include hands-on experience in campaign management, market research, and digital marketing strategies. An individual who has is highly motivated with a collaborative mindset, possessing strong creative thinking skills, detailed acumen, and the ability to efficiently multi-task. They should be someone who thrives in a fast-paced environment, comprehends the dynamics of retail marketing, where a mix of well-planned campaigns and swift reactions to evolving consumer demands is essential. Familiarity with community work and community building is beneficial, given the widespread scope of responsibilities encompassing our stores across Canada. An appreciation for real-time involvement and proactive engagement is highly recommended for success in this role.

Responsibilities

Creative Direction

• Development of creative concepts and strategies for marketing campaigns.
• Collaborate with the team to deliver high-quality marketing materials, including graphics, videos, and written content.
• Maintain brand consistency across all marketing channels and materials.

Digital and Social Media Management

• Develop and implement digital and social media marketing strategies to increase brand awareness, engagement, and conversions.
• Oversee the planning, creation, and scheduling of content across various digital platforms, including but not limited to websites, social media channels, email campaigns, and blogs.
• Analyze performance metrics and use data-driven insights to optimize digital marketing campaigns.

Planning & Coordination

• Collaborate with cross-functional teams to develop marketing plans that align with business objectives.
• Coordinate with external vendors, agencies, and partners to execute marketing campaigns effectively.

Leadership

• Provide leadership and direction to your team, fostering a collaborative and innovative work environment.
• Set clear goals and expectations for team members and provide regular feedback and performance evaluations.
• Mentor and develop team members, helping them enhance their skills and grow within the organization.

Safety

Follow all Peavey Industries safety policies, procedures, and protocols, report any accidents/incidents, near misses, injuries and concerns to your manager or a health and safety committee representative, and work in a safe manner that ensures the health and safety of themselves and all other on the work site (including but not limited to Peavey staff, vendors, customers, etc.), this includes working in a manner that is in alignment with and promotes psychological and social well-being.

Scope of Role:

Decision Making

• Decisions will affect others within the functional area.

Specialized Knowledge

• Knowledge of a range of work practices and principles, which require expertise within a discipline, usually underpinned by theoretical training and relevant practical experience.

Communication

• Requires the skill to deliver professional advice or direction or present opinions and recommendations - use some persuasion, and negotiation but not as a regular activity.
• Type of Communication: Internal and External

People Management

• Manages 2 to 4 employees.

Problem-Solving

• Modifies existing processes to resolve issues - updating existing work methods.

Freedom to Act

• Work is guided by established objectives, and the employee has freedom to act independently to achieve objectives within appropriate guidelines, practices, and precedent.
• Has no budget responsibility.

Working Conditions

• Office (3 days/week – Mon/Fri: Remote)

Travel

• Yes, Domestic Occasional

Qualifications:

• Education in marketing or a related field / equivalent experience
• Five (5) years' or more of related work experience.
• Three (3) years' experience in a leadership role
• Leadership
• Communicative
• Results Driven
• Customer Focus
• Business Insight
• Strategic Mindset
• Employee ownership program
• RRSP matching program
• Laid back atmosphere
• Work-life balance
• Business casual attire

Only those selected for an interview will be contacted.

Peavey Industries LP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive equal consideration for employment, and we welcome the unique contributions that you can bring in terms of education, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation, and beliefs.