Director, Global Demand Generation

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. Join SOTI and be part of one of the fastest growing tech companies in Canada! We are looking for a talented Director, Global Demand Generation to join our team. Key Responsibilities: Strategic Planning and Execution: Develop and lead a forward-thinking global demand generation strategy that aligns with the SOTI’s long-term growth objectives and sales targets. Spearhead the conceptualization and execution of high-impact marketing campaigns across multiple channels, including digital marketing, content marketing, email marketing, social media, and events, ensuring cohesive and compelling messaging. Collaborate with the senior leadership team to define strategic KPIs and metrics that measure and drive the effectiveness of demand generation efforts. Integrated Campaign Leadership: Architect and oversee the execution of sophisticated, multi-channel marketing campaigns designed to generate high-quality leads, nurture prospects, and drive conversions. Leverage advanced marketing automation tools and CRM systems to orchestrate and optimize campaign performance, lead scoring, and pipeline contribution. Ensure seamless integration of brand messaging and positioning across all marketing initiatives, enhancing brand equity and market presence. Sales Synergy and Enablement: Forge a strong partnership with the sales organization to ensure strategic alignment between marketing and sales objectives , processes, and targets. Design and implement robust sales enablement programs, including efficient lead handoff processes, targeted sales training, and the creation of high-value sales collateral. Provide strategic insights and regular feedback to sales leadership on lead quality, campaign impact, and market opportunities. Advanced Data Analytics and Reporting: Utilize sophisticated analytics and reporting tools to track, analyze, and optimize campaign performance, lead generation metrics, and overall marketing ROI. Deliver strategic performance reports to the executive team, highlighting key insights, trends, and actionable recommendations for continuous improvement. Drive a culture of experimentation through A/B testing and other data-driven methodologies to enhance campaign effectiveness and conversion rates. Leadership and Team Development: Lead, mentor, and inspire a high-performing demand generation team, fostering a culture of innovation, strategic thinking, and continuous improvement. Establish clear performance goals and provide strategic direction, coaching, and development opportunities to team members. Manage strategic relationships with external agencies and vendors to ensure the execution of high-quality marketing initiatives. Market Intelligence and Competitive Analysis: Conduct strategic market research to identify emerging trends, customer needs, and competitive landscape insights. Leverage market intelligence to inform and refine demand generation strategies, ensuring the company remains at the forefront of industry developments. Continuously monitor and assess industry trends and competitive dynamics, adjusting strategies to maintain a competitive edge. Qualifications: Bachelor's degree in Marketing , Business Administration, or a related field; MBA or advanced degree preferred. 10+ years of strategic experience in demand generation, digital marketing, or related roles, with at least 5 years in a leadership capacity. Proven success in developing and executing high-impact demand generation strategies in a SaaS or technology environment focused on B2B sales. Deep understanding of advanced digital marketing channels, tactics, and best practices, including SEO, SEM, content marketing, social media, and email marketing. Proficiency in sophisticated marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Exceptional analytical skills with the ability to translate complex data into strategic insights. Superior communication, presentation, and interpersonal skills, with a track record of influencing senior stakeholders. Strong strategic leadership and team management capabilities, with a focus on innovation and continuous development. Ability to thrive in a fast-paced, dynamic environment and manage multiple strategic projects simultaneously. #LI-VA1 If you want to bring your ideas to life, apply at SOTI today. We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected]. Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.