Senior Digital Marketing Lead

Senior Digital Marketing Lead page is loaded Senior Digital Marketing Lead Apply locations Toronto, ON time type Full time posted on Posted 7 Days Ago job requisition id JR2723 At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so. Job description We are currently seeking a Senior Digital Marketing Lead to join our Digital Marketing team. In this role, the successful candidate will report into the Digital Marketing Manager and will work within the marketing group on the strategic development and execution of integrated digital marketing initiatives. This includes providing strategic management of and oversight for assigned projects and initiatives related to websites, email marketing campaigns, social media, webinars and other digital initiatives. What You Will Do Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders including legal and compliance departments and external vendors. Support email, social media and webinar campaign planning, development and execution, including reviewing content against brand guidelines, industry best practices and evolving A/B testing insights. Regularly monitor website content for accuracy, facilitating update requests to ensure content and resources are kept up to date and compliant with industry regulations. Support intranet development, facilitate content updates and drive user experience. Collaborate with various business units in support of all their digital marketing requirements, owning and managing committed deliverables through our workflow platforms. Identify and develop opportunities to improve internal processes and customer experiences across all digital channels, personalizing journeys and leveraging data-driven insights to achieve targeted goals. Implement campaign measurement metrics and manage the successful execution of assigned initiatives against key milestones to optimize strategies. Establish relationships with sales, compliance and other key internal and external stakeholders. What You Will Bring Three to five years of experience in digital marketing, preferably in the financial services industry. University/College degree in marketing, communications or related field. Demonstrated experience with email marketing, social media management, webinar execution and the development of strategic content calendars. Expertise in Microsoft Office (Word, PowerPoint, Excel) and a foundational knowledge of Hootsuite. Excellent collaboration skills and comfort working in a team environment. Keen attention to detail, with the ability to connect the dots and envision the ‘big picture’. Strong time management and multi-tasking abilities, including making decisions about key priorities. Success in managing the delivery of great creativity in fast-paced environments requiring cross-collaboration across teams. A strong understanding of the media landscape and major trends in the industry. Familiarity with Salesforce Marketing Cloud and project management tools such as WorkFront and Jira, and how to implement them, is preferred. Positive attitude and dedication to contributing to team culture. Proficiency in French (reading), and IFIC/CSC certification are considered with favour. CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI. WHAT WE OFFER Modern HQ location within walking distance from Union Station Flexible & Hybrid Work Program Equipment Purchase Program Training Reimbursement Paid Professional Designations Employee Share Purchase Program (ESPP) Corporate Discount Program Enhanced group benefits Parental Leave Top–up program Fitness membership discounts Volunteer paid Days Complimentary vending machines We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further. Please submit your resume in confidence by clicking “Apply”. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at [email protected], or call 416-364-1145 ext. 4747. About Us CI Financial is an independent company offering global wealth management and asset management advisory services. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. #J-18808-Ljbffr