Specialist, Marketing Automation

Specialist, Marketing AutomationApplyLocation: Oakville, Ontario, CanadaTime Type: Full timePosted on: 6 Days AgoJob Requisition ID: R045336Company SummaryCome work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents. Where diversity is welcomed and celebrated.FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.Job SummaryWe are seeking an experienced Specialist, Marketing Automation to join our team. In this role, you will be responsible for developing and executing digital marketing campaigns, managing and optimizing HubSpot automation workflows, and analyzing campaign performance. The ideal candidate will have a strong background in both HubSpot automation and digital advertising, as well as a solid understanding of inbound marketing best practices.HERE’S HOW YOU’LL CONTRIBUTE:Develop and execute digital marketing campaigns across various channels (e.g., search, social, display) to generate leads and drive customer acquisitionCreate and manage HubSpot automation workflows to nurture leadsMonitor and optimize campaign performance using HubSpot and other analytics tools to maximize ROIDevelop, activate and manage a robust lead scoring modelSet up and drive necessary optimizations to new and existing landing pagesEnsure all lead and revenue data is accurately flowing between HubSpot and SalesforceCollaborate with cross-functional teams, including content, design, and sales, to ensure campaigns align with overall marketing strategyStay up-to-date with the latest trends and technologies in digital marketing, HubSpot automation, and inbound marketing best practicesContinuously test and optimize campaigns to improve performance and drive resultsHERE’S WHAT YOU’LL BRING:3+ years of experience in digital marketing, with a focus on both HubSpot automation and digital advertisingStrong knowledge of HubSpot, including workflows, lead scoring, and reportingProficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn AdsExperience with A/B testing, conversion rate optimization, and landing page optimizationStrong analytical skills and ability to use data to drive decision-makingExcellent communication and collaboration skillsAbility to work independently and manage multiple projects simultaneouslyHERE’S WHAT SETS US APART:Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance ProgramGroup retirement savings plan with company matchPaid holidays and generous paid time offHybrid work arrangementsPaid volunteer opportunities and charitable donation matchingEmployee recognition programs that include referral incentivesPotential for performance-based incentivesThe opportunity to participate in our stock purchase planAnd more!FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation. #J-18808-Ljbffr