Director of Marketing

Company:  The Jay Group Inc
Location: Lancaster
Closing Date: 01-11-2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
The Director of Marketing position is available for a self-starter and do-er who thrives in a single-role position to create and implement a marketing strategy that positions Jay Group as the advanced 3PL choice for our established ideal Customer Profile (ICP). The Director of Marketing will be instrumental in driving brand awareness, organizing our brand voice, and managing touchpoints across email, social media, SEO, trade publications, and events. Director of Marketing Job Responsibilities: Strategy Development: Develop and implement a comprehensive marketing strategy that aligns with our business objectives and positions Jay Group as the advanced 3PL leader in the industry. Brand Management: Drive brand awareness and ensure consistent brand voice across all marketing channels. Content Creation: Create compelling content for email campaigns, social media, SEO, trade publications, and events. Campaign Management: Plan, execute, and monitor marketing campaigns to generate leads and drive engagement. SEO and SEM: Optimize our online presence to improve search engine rankings and increase website traffic. Client Retention and Experience: Assist in driving and measuring client retention and experience through targeted marketing initiatives and feedback mechanisms. Event Coordination: Organize and manage participation in industry events and trade shows to promote Jay Group's services. Analytics and Reporting: Track and analyze marketing performance metrics to measure the success of campaigns and make data-driven decisions. Qualifications: Proven experience as a Director of Marketing, preferably within the 3PL or logistics industry. Strong understanding of digital marketing, SEO, SEM, and social media strategies. Exceptional content creation and copywriting skills. Excellent organizational and project management abilities. Analytical mindset with the ability to interpret data and metrics. Self-motivated, proactive, and able to work independently in a fast-paced environment. Strong communication and interpersonal skills. Bachelor's degree in marketing, Business, or a related field. Preferred Qualifications: Experience within the 3PL or logistics industry. Located in Pennsylvania. About Jay Group: Jay Group is an industry-leading provider of warehouse inventory management, ecommerce fulfillment, transportation, and specialty packaging services. For over 55 years, some of the world's most trusted and well-known brands have relied on Jay Group to ensure their product is delivered accurately and on time. Jay Group manages the back-end details of parcel and B2B fulfillment so that clients can focus on growing their brands and businesses. Benefits: 401K with company discretionary match Dental Insurance Employee Assistance Program Health Insurance Life Insurance Long Term Disability insurance Paid Holiday Hours Paid Time-Off Plum Benefits Short Term Disability Insurance Vision Insurance Weekly Pay What does it take to be a Jay Group Team Member? Uphold Jay Group Core Values Make it Possible: We happily and skillfully remove barriers to success for our clients and our employees. Drive to Innovate: We have a relentless drive to innovate, simplify and continually improve. We Win Together: We recognize that our success depends on our collective genius and that we succeed when our clients succeed. Built on Trust: We live our legacy of being open, honest, ethical, and genuine. Have a proactive and self-motivated work style. Enjoy working independently with strong attention to detail. Must be willing to submit a background check. Ability to work legally in the United States. If you are a passionate and results-driven marketing professional looking to make a significant impact in the 3PL industry, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience as a Director of Marketing and why you are the ideal candidate for this role. Equal Employment Opportunity Employer Join Our team! #J-18808-Ljbffr
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The Jay Group Inc
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