Vice President, Marketing

About AlayaCareAt AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.About the role:Reporting to the Chief Revenue Officer, the Vice President, Marketing is a proven B2B SaaS marketing leader, positioned to set and execute the company’s marketing direction & priorities. The VP, Marketing, is expected to execute individually and manage the marketing team, in close collaboration with the sales org, to produce measurable impacts on the business, including pipeline generation, new customer acquisition, account expansion, and brand awareness. AlayaCare provides a true system of record platform to enterprise scale organizations in our deep and specialized home care industry - the successful candidate will leverage their expertise in vertical market SaaS marketing to accelerate our mission to transform the future of care in the home.A day in the life:Design the plan: Set the Marketing direction, priorities, metrics, and overall roadmap to support AlayaCare’s higher-level business objectives as well as its mission to transform the future of care in the home.Lead the team: Align, mentor, and empower the marketing team of approximately 20 employees including the following functions: Design, Corporate Events, Digital Marketing, Product Marketing, Demand Gen, External Communications.Promote the culture: Maintain and promote a culture of collaboration, innovation, creativity, and continuous improvement.Embrace collaboration: Partner effectively with Sales, Account Management and Revenue Operations to ensure our portfolio of marketing investments are driving measurable business impact with strong ROI.Elevate our positioning: Develop compelling messaging and positioning to drive brand awareness and thought leadership across our geographies with large and enterprise organizations.Execute impactful campaigns: Develop and execute multi-channel, integrated campaigns that leverage events, including Better Outcomes, our annual user event, as well as partners, digital, email, and outbound sales teams to drive engagement with our target segments.Engage across organization: Collaborate cross-functionally within the Revenue org, but also across Product, Finance and Customer Success. Foster and maintain a dotted-line with the Director of Marketing in Australia/New Zealand.Manage resources: Manage planning, staffing, budgeting, and expenses, making data-driven decisions to optimize ROI across your portfolio.Be nimble: Stay abreast of industry and regulatory trends, as well as emerging vertical SaaS best practices, to deploy new and emerging GTM and market activation approaches most relevant for AlayaCare. Leverage GenAI tools to enhance decision-making, optimize marketing strategies, and drive innovative solutions in alignment with market dynamics.Travel: Willingness to travel to internal and external events and meetings across North America.What you bring to the team:Bachelor's Degree in a relevant field.10+ years of experience in marketing.5+ years in a high-growth B2B SaaS environments specializing in enterprise and mid-market segments (vertical market SaaS or healthcare experience an asset).5+ years in direct people leadership and scaling a full-scope marketing team.Domain Knowledge: Strong knowledge of all key marketing domains with an emphasis on driving revenue growth and collaborating with sales.Technical Skills:Experience with inside sales organizations.Proficiency with a leading revenue tech stack, including: HubSpot, Gong, Looker, 6sense, ZoomInfo, DealHub, or similar.Channel Expertise: Experience across various acquisition channels most resonant with Enterprise organizations in a specialized industry. This would include ABM, digital, email, events, partnerships, and outbound teams, all to create cohesive and persona-driven campaigns that drive outstanding prospect journeys through our sales funnel.Strategic Execution: Proven ability to run multi-channel strategies and leverage data to improve performance.Location and travel requirements:AlayaCare supports a flexible hybrid working model, offering a blend of work-from-home and in-office work. We expect employees to have a regular in-office presence at their closest location, with the ideal candidate for this position based in the Greater Toronto Area. The candidate would work from our Toronto office (University and Dundas) 2-3 days per week, depending on business needs, as our team encourages in-person collaboration.What Makes AlayaCare a Great Place To Work:Our products have a positive impact on the lives of countless care workers and care recipients.Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation.Equity in a well-funded, high-growth company.Hybrid working models with beautiful and creative office spaces to enjoy in prime locations.Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities.Comprehensive group benefits program, including telemedicine.Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses.Parental leave top-up program.Flexible vacation policy.Company Wellness Day program for extra time to unwind.Paid Volunteer Time off Program.Career growth and learning and development opportunities.An entrepreneurial culture of transparency, collaboration, and innovation.Access to our employee perk program for discounts at various participating vendors.If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.If you want to explore AlayaCare further, please visit our website www.alayacare.com.Better outcomes, better belongingOur team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.If you require accommodation as part of the recruitment and selection process, please reach out to [email protected]. Please note, we do not accept unsolicited headhunter or agency resumes. #J-18808-Ljbffr