Account Coordinator, Triangle Retail Media

Company:  Canadian Tire Corporation
Location: Toronto
Closing Date: 02-08-2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
What you’ll do The Account Coordinator, Retail Media will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns.  Help coordinate digital media campaigns in your portfolio by guiding clients and cross-functional teams to drive success Brief-in and coordinate assets between vendor partners, creative services, and our internal execution teams Monitor the latest trends in digital media, including channels, advertising formats and technologies to improve campaign performance and provide recommendations on how to best leverage new tools and services  Support the Account Manager & Account Executive team to build pitch decks and marketing materials for client and stakeholder meetings Create and maintain blocking charts, work-back schedules, budget summaries, plan delivery and campaign reports Engage in direct conversations with digital media partners to build and manage CTC’s retail media portfolio Work closely with merch and e-commerce teams to ensure proper landing page experiences and the right products are selected for the digital marketing campaigns What you bring College or university degree in Marketing, Economics, Business, Finance or related discipline  1 year of professional account management experience for digital marketing programs from either agency or client side  Experience in retail media is an asset Agile and a self-starter, thrives working on new initiatives Demonstrated experience in media buying platforms, ad serving and relationship management  Experience in demand side and analytics platforms  Experience with website analytics tools & advertising platforms (e.g., Google Analytics, Google ads, Google Ad Manager, Facebook Business Manager, etc.) The ability to demonstrate experience operating across a complex matrixed organization Hybrid We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. #LI-RM1
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