Director of Marketing International Business

Director of Marketing – International BusinessRetail/DistributionTorontoSalary $140,000-$150,000, Benefits, BonusOur client is a well-recognized distributor/retailer of electronics across North America and they are seeking an experienced Director of Marketing – International Business, to lead the development and execution of a global marketing strategy. This role is pivotal in driving brand visibility, credibility, and customer engagement through strategic planning, digital media, and innovative marketing practices. The ideal candidate will possess a deep understanding of global marketing dynamics, digital advertising, and e-commerce to drive performance and achieve business goals on an international scale.Key Responsibilities:Develop and execute a comprehensive global marketing strategy to establish and grow the Canadian brand internationally.Build and enhance the brand’s visibility and credibility across global markets through strategic marketing initiatives.Oversee digital media planning and buying to optimize ad spend and campaign performance across various digital platforms.Implement and manage end-to-end digital campaigns, ensuring alignment with global marketing objectives.Develop and maintain a global brand presence through effective digital marketing tactics and strategic partnerships.Oversee the development and optimization of the global website and e-commerce platforms to drive traffic, conversions, and customer satisfaction.Lead customer journey mapping efforts to understand and enhance the customer experience from acquisition to retention.Plan and execute digital advertising strategies to generate quality leads for the sales team and drive business growth.Monitor, analyze, and report on campaign performance to assess effectiveness and optimize marketing strategies.Provide regular updates and insights to senior management on marketing performance and strategic recommendations.Manage relationships with social media platforms, agencies, and influencers to drive brand engagement and visibility.Oversee influencer marketing programs to leverage partnerships for enhanced brand reach and impact.Develop and implement SEO strategies to improve organic search performance and drive traffic to the global website.Monitor and enhance organic performance to ensure high visibility and ranking in search engine results.Conduct customer surveys to gather feedback and insights, driving improvements in marketing strategies and customer support.Implement customer support initiatives to enhance the overall customer experience and satisfaction.Lead, mentor, and develop the marketing team, fostering a culture of innovation and high performance.Ensure team members are equipped with the skills and resources needed to achieve marketing objectives.Skills and Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.15+ years of experience in global marketing, with a proven track record in digital media, ecommerce, and brand management.Strong understanding of international marketing strategies, digital advertising, and e-commerce best practices.Demonstrated experience in managing end-to-end digital campaigns and driving performance metrics.Proficiency in SEO strategies, social media management, and influencer marketing.Excellent analytical skills with the ability to interpret data and make data-driven decisions.Strong leadership and team management skills, with the ability to inspire and develop a high performing team.Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and global stakeholders. #J-18808-Ljbffr