GESTIONNAIRE PRINCIPAL·E, MÉDIAS INTÉGRÉS (SENIOR MANAGER – INTEGRATED MEDIA)

EXIGENCES ESSENTIELLESEXIGENCES DE BASEOur Montréal office is looking for a bilingual Senior Manager – Integrated Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.PRIMARY RESPONSIBILITIESDevelop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related eventsProactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations Develop strong media and influencer relationships that can pay off with media and social coverageLiaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaignsWork directly with clients to resolve problemsOversee client activations and activation teamsCounsel, coach and develop junior staffLead logistics planning for media and other influencer eventsSupport the development of KPIs to maximize media relations impactDevelop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questionsHighlight results, measuring success and promoting wins and key learnings to clientCORE REQUIREMENTSDemonstrate end-to-end expertise in media relations and event planning, including:Strong existing media and influencer relationshipsWorking knowledge of and comfort executing new media formsAbility to develop new media and influencer relations and turn those relationships into coverageDrafting media materials, including pitches and press releasesOptimizing programs in real time to maximize success based on preliminary resultsAmplification of strategies, including paid, owned and earnedDemonstrated expertise in media relations and event/logistics planningAbility to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resourcesAbility to counsel clients on media relations activities and present plans in a convincing mannerStrong team leadership abilitiesBASIC REQUIREMENTSPublic relations experience of approximately 6-7 yearsUniversity degree in Public Relations, Communications, Journalism or related fieldAbility to work effectively with integrated agency teams and diverse range of internal stakeholdersStrong written and verbal communication skills in French and EnglishStrong negotiation, presentation, collaboration and problem-solving skillsAbout Weber ShandwickWeber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, PRWeek’s 2024 Global Agency of the Year, one of Fast Company’s Best Workplace for Innovators in 2023, PRovoke’s Global Agency of the Year in 2023 and being the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age’sA-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year byCampaign USin 2021, honored asPRovoke’sGlobal Agency of the Decade in 2020 and ranking #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’sGlobal Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also receivedHonorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021.Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) –the strategic communications and consulting network. Cumulatively, TWSC has earned more than225Cannes Lions. For more information, visithttps://www.webershandwick.com/ .Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics or disability.The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVisionRRSP (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulBring Your Own Device (BYOD) – $50 monthly cell phone reimbursementMyDays – Flexible time offShort-Term DisabilityPaid Parental Leave PolicyWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-SK2We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.Weber Shandwick is currently seeking a Manager to join our growing healthcare team in Toronto.We’re looking for a team player with 3-5 years of agency or related experience, ideally with a background in healthcare communications. The person in this role will support the success of a variety of healthcare clients, including pharmaceutical companies, medical device companies, patient advocacy organizations and other life science or healthcare organizations.Responsibilities include but are not limited to:Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global healthcare brandsContribute to account team implementation of client programs, ensuring adherence to timelines, budget and quality standardsBuild client relationships, confidence and trust (at executional level)Work with cross-functional team to leverage traditional media as well as influencers and digital/emerging technologies for PR programmingAssist in developing a range of external and media materials including press releases, key message documents, pitches, social media content, etc.Support event and activation logistics in a variety of settingsDevelop and track meaningful KPIs to measure success of campaignsAssist in financial management for clients, including development of invoices, budget reconciliation and activity reportsAdditional Qualifications:Proven ability to turn ideas into workable plansCan work independently and as part of a teamExcellent oral and written business communication skillsExceptional judgment when working with team members, client contacts and vendorsCommitment and dedication to the agency’s success as well as individual careerCan anticipate client and team needsAttention to detail and qualityInstills confidence with clients and colleaguesPersonal AttributesPassion for creativity, innovation and excellence in delivering quality client workAbility to navigate competing demands and thrive on deadlinesExtremely organized and process drivenTeam player that is strong in managing programs and deliverablesKnowledge of Canada’s regulatory environment and experience as it relates to health-related products (PAAB, ASC, Health Canada)The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVisionRRSP (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulBring Your Own Device (BYOD) – $50 monthly cell phone reimbursementMyDays – Flexible time offShort-Term DisabilityPaid Parental Leave PolicyWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-JR2We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decencyin equal measure.Responsibilities:Crafting stories and building brands through campaign level thinking and executionRemain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative conceptsWork with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executionsDevelop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytellingPresenting ideas and production-ready executions to internal and external stakeholdersIn all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTubeWrite video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)Ensure all creative adheres to existing brand guidelines and social media best practicesResponsible for editing and proofing materials during all project phasesWear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phasesCORE REQUIREMENTS4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverablesOngoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social mediaMust have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).Bonus Skills: blogging, journalism, social community managementThe Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVisionRRSP (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulBring Your Own Device (BYOD) – $50 monthly cell phone reimbursementMyDays – Flexible time offShort-Term DisabilityPaid Parental Leave PolicyWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.Senior Vice President, Digital Content StrategistJob SummaryThere’s never been a more exciting time to work in the automotive industry. With the nascent adoption of electric vehicles, the rise of in-vehicle technologies including software and services, selling the internal combustion engine vehicles customers love and the competitiveness across automakers, we consider ourselves lucky to work in a fast-paced an industry in the middle of a massive transformation. Our job is to tell those stories and to extend the reach of those stories. Original content creation, content creators, influencers, platform strategy, trends, publishing, employee influencers and more – this is a job for a master digital storyteller.What we’re looking for: Weber Shandwick is seeking an entrepreneurial and enthusiastic Senior Vice President of Digital Content Strategy to join our team. The role requires an experienced digital and social strategist who will lead core components of social content strategy-related workstreams and serve as a daily client contact. The role has a high degree of autonomy to lead, develop, and implement strategies across multiple assignments. This candidate is responsible for overseeing daily operations and publishing on the client’s corporate social media channels, while also managing the employee social advocacy program. A key part of this role is supporting multiple communications leads in ensuring excellence in executive social media efforts, providing strategic guidance, ideation, content creation, and platform training. If you are a digital native and love to manage multiple projects that produce measurable results, you’re right for this role! Our success is built upon a deep commitment to client service, our community, creativity, collaboration and engaging stakeholders in new and innovative ways to build campaigns that deliver on measurable results and in furtherance of our client’s business priorities.ResponsibilitiesServe as the digital content strategy lead for a major automotive client.Become an expert on our client’s business and how their communications objectives help achieve business goals.Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program executionWorks autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry)Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishingApprove and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voiceManage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagementAnalyze and optimize advocacy performance, providing insights and recommendations to enhance program effectivenessProvide strategic social media support to communications leads, including content creation and platform training for executivesEnsure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platformsIdentify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engagingCollaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trendsQualificationsBasic QualificationsAt least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.Exceptional attention to detail and commitment to creating high-quality, engaging content.Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.Additional QualificationsShow a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.A creative mindset with the ability to innovate and manage content that drives engagement and enhances internal communications.Bring enthusiasm for digital business growth and creating never-been-done-before client programs.Bachelor’s degree in Communications, Marketing, or a related field.The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalVision401k (with employer match)Tuition ReimbursementJuice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulShort-Term DisabilityPaid Employee Family LeaveFamily Building BenefitWeber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-RJ1We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered. #J-18808-Ljbffr