Marketing Director - The Crump Group

Here’s how the job details align with your profile.Job TypeFull-timeShift and ScheduleMonday to FridayLocationMississauga, ONCompany OverviewThe Crump Group Inc. is a family-owned and operated premium pet treat manufacturer. Started in 2006, we have successfully established 3 market-leading brands (Caledon Farms, Crumps Naturals, and Dog Delights) distributed throughout Canada and the United States. We officially started production in our North Carolina facility in August 2023, and we are planning an $85M expansion.Job OverviewWe are looking for an experienced Marketing Director located in Mississauga, ON. This role reports to the VP, Marketing, Strategy, Integrated Planning & Corporate Affairs.Role ScopeWe’ve outgrown our family garage, but our values remain the same! We are excited to welcome a new Marketing Director as we build our forever brands. A strong, thoughtful leader who is energized by driving reach, awareness, and new households across Canada, the US, and internationally across a portfolio of pet brands.ResponsibilitiesLead, inspire, and develop a team of fantastic direct reports, in line with The Crump Group values and key leadership competencies across brand managers, social, and graphic designers.Think broadly and strategically to ground brand & channel plans in strategic purpose, shopper-first mindset, and a strong understanding of the why.Partner with Digital, Sales, and GTM Strategy teams to drive shared business results.Bring end-to-end perspective, collaborating with downstream Supply Chain and Ops teams for flawless execution.Lead relationship with our agencies to advance our brand platforms and consumer data & research initiatives to new spaces.Develop and deploy marketing budget to drive brand awareness and new household conversion, analyzing marketing programs and adapting to business trends.Champion the annual brand planning process and innovation pipelines to evolve and challenge the pet category.Bring our brands vividly to life across packaging, website, trade show design, advertising, and new product launch marketing.Qualifications and SkillsBachelor’s degree in Business, Marketing, or related field; MBA an asset.7-10 years’ relevant experience in CPG industry.Excellent communication & brand storytelling skills.Proficient in Excel, PowerPoint; Adobe suite an asset.Adaptability in a fast-paced environment.Highly collaborative with cross-functional teams.Innovative and entrepreneurial growth mindset.Progressive brand marketing experience; social, digital marketing, PR, experiential an asset.Deep experience in consumer goods; pet industry an asset.Team leadership with direct reports.Strong understanding of Canada/USA retail landscape.The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier-free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements.Work LocationHybrid remote in Mississauga, ON L5S 1S4 #J-18808-Ljbffr