Digital Marketing Manager

Company:  Wireless DNA Inc.
Location: Old Toronto
Closing Date: 07-08-2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

Wireless DNA is an authorized exclusive Rogers and Fido dealer with over 25 years in the industry and an award-winning network of stores featuring the best in telecommunications technology. We have 38 locations across the GTA, including one at Pearson airport.We are passionate about innovation and believe that the path to success lies through the growth and happiness of our employees.

Why Work with Us?

  • Competitive compensation
  • Comprehensive health and dental plan
  • Great Employee Referral Program
  • Opportunities to grow and develop your career
  • Great culture, with a diverse and inclusive workplace
  • Employee discounts across Rogers and Fido services
  • Team events and celebrations
  • Opportunity to give back to the community through company sponsored volunteer events

In this role you will:

Report to the President and bring your creativity, energy, and marketing savvy to help fuel the growth of WDNA as part of a dynamic and committed team. Make your mark by planning and executing winning marketing strategies with a big focus on digital.

Responsibilities:

  • Develop and implement an annual marketing plan focused on business growth, identifying target markets, budgets, timelines, and success metrics
  • Contribute to market and competitive research
  • Manage relationships with business partners, including optimizing the potential of coop marketing programs
  • Manage relationships with 3rd party providers, including agencies
  • Own prime responsibility for branding, campaigns, advertising, and events
  • Enforce brand standards and ensure their consistent application in all contexts
  • Direct and manage digital content including web and social media
  • Oversee the design, user experience and quality of the website
  • Engage in strategies to drive traffic to digital assets, including paid advertising, and track metrics on traffic and impact
  • Identify and test new platforms, tools and routes to market and keep up to date on emerging trends and technologies
  • Bring creativity to bear in collaboration with colleagues in sales and operations to develop potential new offerings and routes to market
  • Become knowledgeable about the retail footprint and bring ideas and energy to improve operations and enhance customer experience

Qualifications:

  • University or College Diploma in Marketing, Communications or Business
  • Minimum of five years of hands-on experience in a marketing leadership role
  • Solid experience with a range of marketing disciplines including brand management, market research, content marketing, advertising, events, public relations
  • Advanced knowledge and experience of digital marketing
  • Superior communication skills, both written and verbal
  • Solid analytical skills
  • Sense of urgency, multi-tasking skills, detail oriented, organized, collaborative and creative
  • Expertise in relevant technologies, for example Adobe and the Microsoft Office Applications
  • Previous experience in wireless communications and/or retail industry is an asset

WDNA is an equal opportunity employer. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, regardless of sex, race, colour, creed, national origin, religion, age, marital status, sexual orientation, or gender identity. For persons with disabilities who are applicants for employment: if you need assistance or accommodations to interview because of a disability, please inform the Recruiter (Human Resources) in advance. Employment opportunities will never be denied to anyone because of the need for an accommodation.

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Wireless DNA Inc. in Toronto, Ontario, Canada

Wireless DNA Inc. in Toronto, Ontario, Canada

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