Digital Marketing Specialist

About UsAt SOS Media Corp, we are a dynamic digital marketing agency dedicated to delivering innovative and results-driven solutions for our diverse clientele. Our team thrives on creativity, data-driven strategies, and a passion for achieving excellence in every campaign. We are seeking a talented PPC & SMM Specialist to join our team and contribute to our continued success.Position OverviewWe are looking for a skilled PPC & Paid SMM Specialist with over 3 years of experience in managing Google Ads campaigns across various industries. The ideal candidate will have a deep understanding of Google Ads, Google Tag Manager, Google Analytics, and Looker Studio, with a proven track record of driving successful campaigns. Experience with Meta (Facebook) paid ads, especially in lead generation, is also highly desirable.Key Responsibilities:Develop, implement, and manage Google Ads & Meta campaigns to meet client objectives and drive ROI.Utilize Google Tag Manager for efficient tracking and conversion setup.Analyze campaign performance using Google Analytics and Looker Studio, providing actionable insights and recommendations.Optimize PPC campaigns through keyword research, ad copy creation, and A/B testing.Implement and Manage Search, Performance Max, Display & Video Campaigns  Manage Meta Ads campaigns with a focus on lead generation, including strategy development, ad creation, and performance analysis.Collaborate with clients to understand their goals and translate them into effective PPC strategies.Stay up-to-date with the latest PPC trends and industry best practices to ensure the highest level of campaign performance.Vast understanding of Google Ad Bid Strategies and Optimization Tactics.Ads management in other platforms such as Microsoft Ads, Tiktok and Linkedin.Effective Communication and ability to advise on strategy with clients.Excellent written grammar is a must.Qualifications3+ years of experience managing Google Ads campaigns for a variety of clients.Extensive knowledge of Google Ads, Google Tag Manager, Google Analytics, and Looker Studio.2+ years of experience with Meta (Facebook) paid ads, specifically in lead generation.Strong analytical skills with the ability to interpret data and provide actionable recommendations.Excellent communication and client management skills.Ability to work independently and as part of a collaborative team.Google Ads certification will be required to commence the roleWhat We Offer:Competitive salary, based on experienceOpportunities for professional growth and developmentA collaborative and supportive work environmentBenefits packagesFree on-location gym & games roomCorporate staff outings This is an in-office position in downtown Edmonton. Please only apply if you are living in Edmonton and able to work full-time, in-office.How To ApplyIf you are a proactive and results-oriented PPC Specialist looking to make an impact with a forward-thinking digital marketing agency, we would love to hear from you! Please submit your resume, cover letter, and any relevant portfolio or case studies.