Senior Digital Marketing Associate

Company:  Freightos Group
Location: Montréal
Closing Date: 01-11-2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Building the world’s sleekest digital customs brokerage is tough. We’re talking handling nitty-gritty customs bylaws at scale, whether it’s for a tiny one-person Amazon company selling retro knockoff Beyonce-lookalike Beanie Babies, or massive Fortune 50 companies moving fancy sounding mechanical widgets.And now it’s about getting more folks using it. We’re looking for a gungho full-stack Senior Digital Marketing Associate (SDMA?) to scale our user acquisition and ensure that our conversion funnel works better than a, well, something that works very well (bonus points if you’re good at analogies cause we’re kinda eh).And that, ideally, is you.ResponsibilitiesYour work will focus on the complete acquisition and conversion lifecycle for Clearit, the world’s best (seriously) digital customs brokerage for US and Canada. The good news is that we have a ton of customers. The better news is that this is all with quite minimal investment in marketing beyond digital advertising. Get the door. SMDA - that’s opportunity knocking.To get more specific, you’ll:Manage and expand our marketing efforts across content, customer engagement and digital channelsScale our customer engagement using Hubspot for email marketing, in-site engagement, and trackingSupport our Performance Marketing Lead and other remote marketing team members as the on-the-ground point of contact to ensure that our CAC, CPLs, and targeting are all pitch-perfect.Optimize acquisition channels across partnerships, social, and SEO.Help support brand work, specifically on our website and brand evolution.Work with a stellar marketing operations lead to make it all tick like a Swiss clock.Leverage data and research to scale our pipeline.RequirementsAnd what do you bring to the table?3+ years of marketing experience that spans digital channels, ideally in a B2B spaceAcquisition experience across owned, earned, and paid acquisition channels. You understand the importance of SEO, have spent time working with it, and can work with our agency to help improve it.Content marketing experience, ideally with some writing skillsAbility to drive marketing strategy and execute it wellCRM or marketing automation experience is a must; Hubspot experience is preferredRelatively technical (knowing what an HTML tag is, not coding our website)Someone plain awesome. A great learner, greater educator, and super organized, ideally combined with someone who is gung ho and likes rolling up their sleeves to get the job done. #J-18808-Ljbffr
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Freightos Group
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